Mfonobong Nsehe

…Honey Ogundeyi, founder of Fashpa, acknowledges that starting a business especially in Nigeria is challenging. But one thing is certain, the astute, passionate and creative entrepreneur is determined to thrive and grow Fashpa.com to the No1 destination for Fashion in Nigeria.

What began as a simple idea to solve a problem with access to fashion has evolved into a powerful business model and a renewed focus on solving the problem. Fashpa began as a marketplace retailer, carrying foreign brands such as Zara, H&M, Steve Madden, Topshop and a few others. In addition to the brands we previously carried, we also produced our own Fashpa line.

A year ago, at Fashpa, we started something called the Fit Project, a small project using big data to analyse our customer measurement data and using that data to manufacture better fitting garments and also to offer a more personalised service to the customer, the customer feedback from that was amazing.

Our customer’s wanted high quality clothes that fit well and also that catered both to local trends as well as international. We already started doing that, but we decided to focus on this strength going forward. As part of this reorganization, we vertically integrated and today the whole value chain is done by Fashpa. We refreshed our external brand assets including our logo to reflect our renewed focus on combining, technology, modern design, and African craftsmanship to produce beautifully made, ready to wear fashion & accessories…